100 YEARS OF ADVERTISING FOR ŠKODA – FROM L&K TO THE PRESENT DAY
COMPILED BY JAN KRÁLIK / LUKAS NACHTMANN
When they remain silent, they cry out.
Press advertising for the L&K – Škoda car factory
Published in 2005
TABLE OF CONTENTS :
1895-1918 In advertising an inexperienced layman is hard to put to choose
1919-1945 Do you want to destroy your car easily or quickly ?
1946-1964 By boat, by train, on one’s own
1965-1989 A car to increase the socialist standard of living
1990-2005 IQ + heart = Škoda
1895-2005 … is the best trademark in the world
There are also a few advertisements of bicycles and motorcyles (Motocykle Slavia, Laurin & Klement).
The book has been used, but it is in a very good condition. However, on the first page is a wish written for a previous owner. Hard cover, 224 pages, English text.
ISBN : 80-239-5459-8