DE GROTE EEUW VAN BIBENDUM

DE GROTE EEUW VAN BIBENDUM
WRITTEN BY OLIVIER DARMON

Published in 1997

Bibendum, the Sun King of advertising, is a hundred years old. The Michelin man, who was born in France in 1898, has left a clear mark on the development of advertising. He gives shape to the successive advertising styles of the 20th century, from a rather fierce and combative approach in the early days to a milder style in recent times. This transformation is also visible in the appearance of the character.

CONTENTS :
1. De tijd vóór Bibendum
2. Het ontstaan van Bibendum
3. Het genie van de reclame
4. De gedaanteverwisselingen van Bibendum
5. De wereld volgens Bibendum
6. De zomervakantie van Bibendum
7. Bibendum’s tweede leven

The book is used, but it is in a good condition, hard cover, 144 pages, Dutch text.

ISBN : 2-84230-056-4