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DUNLOP – THE DUNLOP STORY

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THE DUNLOP STORY
WRITTEN BY JAMES McMILLAN

One hundred years ago a sporting family in Ireland set up a company to market an invention for making cycling more enjoyable. The invention – the brainchild of John Boyd Dunlop, a Scottish vet living in Belfast – was the pneumatic tyre, and it not only revolutionized cycling but also totally transformed the prospects of the then infant car industry. So was born the Dunlop Rubber Company. In this book James McMillan tells the remarkable story of its woldly swinging fortunes : from tiny beginnings in a Dublin backstreet to worldwide fame.

CONTENTS :
1. In the beginning
2. Flair and fortune
3. “Such excessive speed”
4. Empire made
5. Expansion – and War
6. The crisis of 1921
7. The Geddes medicine
8. Dunlop at war
9. Austerity Unlimited
10. “Such a hurtful report…”
11. An establishment company in Repose
12. The McKinsey experience
13. Son of Geddes
14. The fatal union
15. The man from PR
16. The crisis of 1984
17. Picking up the pieces
18. Centenary prologue

The book is used, but it is in a very good condition, hard cover, 215 pages, English text.

ISBN : 0 297 79429 9

INFORMATIE

Vintage Motor Cyclebooks