MICHELIN MAN – 100 YEARS OF BIBENDUM

THE MICHELIN MAN
WRITTEN BY OLIVIER DARMON

100 YEARS OF BIBENDUM

A history of Bibendum, born in France in 1898, who has left his mark on the early years of advertising and matured from an aggressive stance to the friendlier look for today as a reassuring guide for motorists.

CONTENTS :
1. Before Bibendum
2. Bibendum is born
3. A talent for publicity
4. Metamorphosing Bibendum
5. The world according to Bibendum
6. Bibendum goes on holiday
7. Bibendum rides again

The book is new, hard cover, 142 pages, English text.

ISBN : 1 84091 031 3